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  • search_ads_optimization

search_ads_optimization · Changes

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update: 超级数据 authored Jul 09, 2021 by 袁波's avatar 袁波
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data_stream/search_ads_optimization.md
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...@@ -230,40 +230,94 @@ se_word数据表中任务作为初始任务 ...@@ -230,40 +230,94 @@ se_word数据表中任务作为初始任务
## 爬虫结果的超级数据 ## 爬虫结果的超级数据
<!--包含所有字段的json数据,每个value都要有样例值--> <!--包含所有字段的json数据,每个value都要有样例值-->
```buildoutcfg ```buildoutcfg
百度规划师返回结果:
{ {
"header": {
"desc": "success",
"failures": [],
"oprs": 1,
"succ": 1,
"oprtime": 0,
"quota": 1,
"rquota": 200000000,
"status": 0
},
"body": {
"data": [{ "data": [{
"find_time": "2021-06-21 10:38:57", "all": [{
"index": 1, "bid": 5.22, # 指导价
"match_word": "周口师范学院,专业,院校", "show": 534, # 预估月均展现
"land_url": "https://kaoyan.gaodun.com/2022ky/m/?x_field_1=yMz2eyQ7zuueZFnmue&userid=3054421673&planid=3351335152&unitid=921677877&kwdid=39873900866&adid=5571563434&data_industry=ocpc_ms_convert&fromPlatform=qihoo360&qhclickid=014dbd21e67eacd2", "click": 83.0, # 预估月均点击
"title": "周口师范学院考研_报名条件及考试方式_点击进入", "charge": 0.0, # ?
"ad_content": "周口师范学院考研 高顿考研全新学习模式,定向辅导班,专业课名校师资授课,全程.精准考点答疑,实力的名校师资辅导,实时的院校招录信息,考研上名校高顿更专业!" "pv": 15842, # 月均搜索量
"competition": 1 # 竞争激烈程度
}, {
"bid": 1.2,
"show": 6607,
"click": 1034.0,
"charge": 0.0,
"pv": 190317,
"competition": 1
}, {
"bid": 6.35,
"show": 54162,
"click": 7832.0,
"charge": 0.0,
"pv": 1129693,
"competition": 1
}], }],
"http_code": 200, "pc": [{
"error_msg": "", "bid": 5.22, # 计算机指导价
"task_result": 1000, "show": 260,
"data_type": "detail", "click": 35.0,
"spider_start_time": "2021-06-21 10:39:24.062", "charge": 0.0,
"spider_end_time": "2021-06-21 10:39:34.150", "pv": 6354, # 月均计算机搜索量
"task_params": { "competition": 2
"se_platform": "360_h5", }, {
"word": "周口师范学院专业排名", "bid": 0.77,
"area": "全国", "show": 3368,
"outbound": "ad_all_platform", "click": 455.0,
"routed_count": 1, "charge": 0.0,
"submitter": "taskhub", "pv": 34995,
"group_retry_times": 0, "competition": 2
"submit_time": "2021-06-19 16:21:02", }, {
"token_scope": "ad", "bid": 6.35,
"retry_limits": 2, "show": 42538,
"rt": false, "click": 5750.0,
"priority": null, "charge": 0.0,
"task_uuid": "5110a910-0e42-4df5-957a-cf8c2a3cf79e", "pv": 286344,
"retry_times": 0 "competition": 2
}, }],
"metadata": {}, "mobile": [{
"spider_name": "ad_360_h5", "bid": 2.5, # 移动指导价
"spider_ip": "10.8.6.57" "show": 274,
"click": 48.0,
"charge": 0.0,
"pv": 9488, # 月均移动搜索量
"competition": 1 #
}, {
"bid": 1.2,
"show": 3239,
"click": 579.0,
"charge": 0.0,
"pv": 155322,
"competition": 1
}, {
"bid": 4.35,
"show": 11624,
"click": 2081.0,
"charge": 0.0,
"pv": 843349,
"competition": 1
}],
"words": ["水箱", "奶茶", "二手车"],
"showReasons": [
["高频热搜词"], # 特色
[],
["黑马词"]
]
}]
}
} }
``` ```
......
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