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update: 调整关键词优化文档 authored by 袁波's avatar 袁波
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data_stream/search_ads_optimization.md
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......@@ -116,104 +116,10 @@ se_word数据表中任务作为初始任务
### 任务样例
<!--注意是爬虫拿到的完整任务，而不仅仅是task_params-->
百度规划师返回结果:
```json
{
"header": {
"desc": "success",
"failures": [],
"oprs": 1,
"succ": 1,
"oprtime": 0,
"quota": 1,
"rquota": 200000000,
"status": 0
},
"body": {
"data": [{
"all": [{
"bid": 5.22, # 指导价
"show": 534, # 预估月均展现
"click": 83.0, # 预估月均点击
"charge": 0.0, # ?
"pv": 15842, # 月均搜索量
"competition": 1 # 竞争激烈程度
}, {
"bid": 1.2,
"show": 6607,
"click": 1034.0,
"charge": 0.0,
"pv": 190317,
"competition": 1
}, {
"bid": 6.35,
"show": 54162,
"click": 7832.0,
"charge": 0.0,
"pv": 1129693,
"competition": 1
}],
"pc": [{
"bid": 5.22, # 计算机指导价
"show": 260,
"click": 35.0,
"charge": 0.0,
"pv": 6354, # 月均计算机搜索量
"competition": 2
}, {
"bid": 0.77,
"show": 3368,
"click": 455.0,
"charge": 0.0,
"pv": 34995,
"competition": 2
}, {
"bid": 6.35,
"show": 42538,
"click": 5750.0,
"charge": 0.0,
"pv": 286344,
"competition": 2
}],
"mobile": [{
"bid": 2.5, # 移动指导价
"show": 274,
"click": 48.0,
"charge": 0.0,
"pv": 9488, # 月均移动搜索量
"competition": 1 #
}, {
"bid": 1.2,
"show": 3239,
"click": 579.0,
"charge": 0.0,
"pv": 155322,
"competition": 1
}, {
"bid": 4.35,
"show": 11624,
"click": 2081.0,
"charge": 0.0,
"pv": 843349,
"competition": 1
}],
"words": ["水箱", "奶茶", "二手车"],
"showReasons": [
["高频热搜词"], # 特色
[],
["黑马词"]
]
}]
}
}
```
百度指数返回结果:
```json
{
"word": "000540",
"suggest": "09对战平台", # 推荐词
"not_found": false # false表示此关键词找到了推荐词
"id": 306,
"word": "000018股票走势"
}
```
......@@ -230,6 +136,10 @@ se_word数据表中任务作为初始任务
## 爬虫结果的超级数据
<!--包含所有字段的json数据，每个value都要有样例值-->
百度规划师返回结果: 见实际爬虫结果
## 实际爬虫结果的数据结构
<!--可能与超级数据一致，可能不同的data_type的爬虫结果结构不同，超级数据是把所有data_type的结果组合在一起-->
百度规划师返回结果:
```json
{
......@@ -320,99 +230,14 @@ se_word数据表中任务作为初始任务
}]
}
}
```
## 实际爬虫结果的数据结构
<!--可能与超级数据一致，可能不同的data_type的爬虫结果结构不同，超级数据是把所有data_type的结果组合在一起-->
百度指数返回结果:
```json
{
"header": {
"desc": "success",
"failures": [],
"oprs": 1,
"succ": 1,
"oprtime": 0,
"quota": 1,
"rquota": 200000000,
"status": 0
},
"body": {
"data": [{
"all": [{
"bid": 5.22, # 指导价
"show": 534, # 预估月均展现
"click": 83.0, # 预估月均点击
"charge": 0.0, # ?
"pv": 15842, # 月均搜索量
"competition": 1 # 竞争激烈程度
}, {
"bid": 1.2,
"show": 6607,
"click": 1034.0,
"charge": 0.0,
"pv": 190317,
"competition": 1
}, {
"bid": 6.35,
"show": 54162,
"click": 7832.0,
"charge": 0.0,
"pv": 1129693,
"competition": 1
}],
"pc": [{
"bid": 5.22, # 计算机指导价
"show": 260,
"click": 35.0,
"charge": 0.0,
"pv": 6354, # 月均计算机搜索量
"competition": 2
}, {
"bid": 0.77,
"show": 3368,
"click": 455.0,
"charge": 0.0,
"pv": 34995,
"competition": 2
}, {
"bid": 6.35,
"show": 42538,
"click": 5750.0,
"charge": 0.0,
"pv": 286344,
"competition": 2
}],
"mobile": [{
"bid": 2.5, # 移动指导价
"show": 274,
"click": 48.0,
"charge": 0.0,
"pv": 9488, # 月均移动搜索量
"competition": 1 #
}, {
"bid": 1.2,
"show": 3239,
"click": 579.0,
"charge": 0.0,
"pv": 155322,
"competition": 1
}, {
"bid": 4.35,
"show": 11624,
"click": 2081.0,
"charge": 0.0,
"pv": 843349,
"competition": 1
}],
"words": ["水箱", "奶茶", "二手车"],
"showReasons": [
["高频热搜词"], # 特色
[],
["黑马词"]
]
}]
}
"word": "000540",
"suggest": "09对战平台", # 推荐词
"not_found": false # false表示此关键词找到了推荐词
}
```
......